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Understanding Data as a Journey: The Missing Piece in Data Analysis
Dave Brock: Rudy, one of the fascinating things we've discussed is the concept of data as a journey. Can you explain what that means and...
orrin149
Jun 12, 20242 min read
Eliminating Data Silos: Improving Data Quality and Usefulness
Capitalizing on Your Data Potential Dave Brock: One of the major obstacles we face in fully exploiting AI is the existence of...
orrin149
Feb 26, 20242 min read
Journey Mapping: The Business Compass for a Competitive Advantage
As a business leader, you want to have as much good information as possible before making important strategic decisions. Yet, many...
Orrin Broberg
Jan 24, 20243 min read
Supercharge Your Customer Data Platform with Knowledge Graphs & Machine Learning
Customer data has become a pivotal asset for businesses worldwide. With the proliferation of Customer Data Platforms (CDPs),...
Orrin Broberg
Nov 20, 20232 min read
How to Grow B2B Revenue With AI
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin Broberg
Oct 13, 20231 min read
Three Questions You Should Ask Before Using AI
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin Broberg
Oct 13, 20231 min read
Assessing the Value of your AI Investment
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin Broberg
Oct 13, 20231 min read
The Three Biggest Mistakes When Applying AI
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin Broberg
Oct 13, 20231 min read
Why Using Knowledge Graphs is Important
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin Broberg
Oct 13, 20231 min read
The Challenge of Data Quality & Accessibility in AI-Enabled Analytics
In this era of data-driven decision-making, organizations increasingly turn to AI-enabled analytics to extract valuable insights from...
Orrin Broberg
Oct 13, 20233 min read
How to Squeeze Better Insights Out of Your Marketing Data With AI
I recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing...
Orrin Broberg
Oct 13, 20234 min read
73% of Data Goes Unused: Why That's a Lost Opportunity for Marketers
I love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople...
Orrin Broberg
Oct 13, 20231 min read
How B2B Marketers Can Drive Value from AI
“At our board meetings, marketing is always trying to show their value. I wish they’d just give up and accept they’re an expense.” CEO of...
Orrin Broberg
Oct 13, 20232 min read
Knowledge Graphs are Marketing’s New Superpower
You may not have heard about knowledge graphs or graph databases, but they have been around for a while. They are a part of AI and have...
Orrin Broberg
Oct 13, 20232 min read
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